Gaurav Soni, Head of Media at Perfetti Van Melle, to join panel discussion on OOH commoditization at OAC 2025

Gaurav Soni, Head of Media at Perfetti Van Melle, a dynamic leader with over 14 years of experience across media, publisher, and client organizations, is set to join a pivotal panel discussion at the OOH Advertising Convention (OAC) 2025. Gaurav will contribute his insights to the panel topic: ‘OOH is not a commodity: So who’s commoditizing it?’ 

Gaurav brings a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. Gaurav excels in conceptualizing and executing innovative integration concepts across creative, dynamic, and challenging media platforms, always with a keen focus on improving media ROI through investment and technology efficiencies. His extensive work with advertising and media agencies has centered on multimedia marketing approaches and consumer and trade-centric brand connect advertising solutions. 

Adept at leveraging both traditional and digital channels to enhance brand visibility and drive engagement, Gaurav possesses specialized skills in media planning, buying, and optimization, maintaining a strong focus on achieving measurable results. He is passionate about staying ahead of industry trends and consistently utilizing innovative approaches to deliver impactful campaigns. 

The upcoming 19th OOH Advertising Convention (OAC) 2025 under the theme ‘Mapping a New OOH-scape,’ will place on July 18-19, 2025, at The Westin Mumbai Powai Lake, aiming to map the future of the OOH medium, with deep dives into cutting-edge technological advancements, shifts in consumer behaviors, redefining stakeholder roles, and transformational creative strategies.