Moving Walls announces key leadership additions globally

Moving Walls, the global leader for Out-of-Home (OOH) media enterprise software, announces the appointment of Manson Chan in China and Nick Coston in the USA. Manson and Nick bring a wealth of experience and expertise to Moving Walls’ global operations, which are now positioned to accelerate Global OOH media Inbound and Outbound campaigns from China and the USA. 

Headquartered in Singapore, Moving Walls solutions power some of the largest advertisers, media agencies, and OOH media owners worldwide. This includes JR East Marketing & Communications, Inc., Japan’s Mastrum OOH Marketplace. They were recently awarded a Guinness World Record for the most digital signage screens operated by an in-train broadcast network. 

Moving Walls has experienced incredible growth, going from Southeast Asia and India to having a presence across Asia Pacific, the Middle East, Africa and Latin America. 

These appointments align with the trend towards advertisers running Global OOH Campaigns. Increasingly, advertisers and agencies are looking for platforms to automate the planning, activation and measurement of campaigns across borders. 

“I am thrilled to introduce Moving Walls’ best-in-class solution in China,” Manson Chan remarked. “Global Brands want accountability and automation to execute Campaigns in China, and at the same time, many Chinese brands are going global. Moving Walls’ solution brings agility to meet both these requirements.” 

“Moving Walls is no stranger in the USA and has powered some leading publishers with their technology stack”, says Nick Coston. “Besides strengthening and accelerating the digital transformation of the publisher ecosystem, it’s my role to facilitate global campaigns emerging from the USA and support the inbound from Global brands located outside the USA” 

Founder and Group CEO Srikanth Ramachandran expressed confidence in the trend towards Global Campaigns. “These appointments come at a time when Moving Walls ran campaigns across six continents in a single month,” stated Srikanth. “Moving Walls, through its publisher platform, LMX, has the strongest reach in APAC, MEA and LATAM markets and has exclusive connectivity to Mastrum, the largest OOH SSP in Japan. We now have unparalleled access in the USA and Europe to truly enable the most Global OOH (GLOOH) campaigns.”