DOOHIT engages Outdoor Media leaders at DDX Asia 2025

DOOHIT, India’s first unified platform for Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, received an overwhelming response from outdoor media leaders at the prestigious DDX Asia 2025 held in Mumbai. The event marked the platform’s soft launch, where industry veterans, media owners, and advertisers experienced firsthand how DOOHIT is transforming the OOH landscape. 

During the exhibition, DOOHIT showcased its end-to-end platform that streamlines media inventory management, real-time bookings, campaign scheduling, and performance tracking—all from a single dashboard. A key highlight was DOOHIT’s integration with Roadstar, the only Indian Outdoor Advertising Association-approved audience measurement system. This integration provides advertisers with detailed insights into impressions, reach, frequency, and audience profiles for each media site. 

 “The response we received at DDX Asia validates the need for innovation in OOH advertising. Media owners are excited about how DOOHIT helps them unlock new revenue opportunities and streamline their operations, while advertisers are eager to leverage real-time data for more effective campaigns,” said Santosh Smith, Founder – DOOHIT AdTech Pvt Ltd. Our mission is to revolutionise OOH advertising by bridging the gap between media owners and advertisers. The response at DDX Asia has given us the confidence to scale faster and drive meaningful change,”

At DDX Asia, DOOHIT garnered industry recognition for its innovative approach and forged strategic partnerships with major media owners and advertising agencies. The enthusiastic reception from stakeholders underscored the platform’s potential to revolutionize the OOH media sector, making data-driven, automated solutions more accessible and effective.