Campaigns
Adani Wilmar’s Fortune brand unveils branding on India’s largest building façade in Kanpur
The iconic 90ft x 70ft facade branding asserts Fortune Oils and Foods commitment to excellence and visibility

Fortune Oils and Foods, the flagship brand of Adani Wilmar and one of India’s largest FMCG food companies, has achieved a remarkable milestone by branding India’s largest building façade, measuring an impressive 90 ft x 70 ft, in Kanpur. This move to associate with Kanpur’s iconic landmark reinforces the brand’s position as a household name in the region as well as its commitment to connect with its consumers in innovative ways.
Strategically located in the heart of Kanpur, this massive branding initiative is set to captivate millions, reinforcing Fortune’s reputation as a household name in India. The stunning façade branding not only showcases the company’s premium range of edible oils and food products but also symbolizes its dedication to quality, trust, and innovation.
Fortune Oils and Foods has consistently been at the forefront of the industry, providing high-quality and nutritious food products to millions of households. This latest branding effort aligns with the company’s mission to stay connected with consumers while continuing to set new benchmarks in the industry.
As Fortune expands its footprint across India, the company remains committed to delivering excellence and innovation in the food and edible oil sector. The striking façade branding in Kanpur is just one of many initiatives that showcases its relentless drive to stay ahead in a dynamic market.
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Creative Concepts
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Campaigns
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Talks OOH
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Talks OOH
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