Tirupati Edible oils spreads a healthy festival message with long-term digital billboard branding

Festival time is synonymous with feasts, with regional delicacies taking centre stage at dining tables across the country. Capitalising on this festive mood, Tirupati Edible Oils reinforces its brand positioning through its “Har Tyohar Healthy Tyohaar, Healthy Waali Happiness” campaign. The campaign is amplified through an exclusive Digital Billboard partnership in Ahmedabad, executed in collaboration with Times OOH. 

The Gujarat-based brand has rolled out a comprehensive DOOH media plan to ensure robust visibility, positioning itself as the healthier choice for festive celebrations. The campaign is being deployed in two phases across more than 100 digital billboards, gradually building the brand’s presence. 

Phase 1: Launched in September, the campaign covered 100 digital billboards, with each billboard displaying the ad in two slots per loop. 

Phase 2: In October, the campaign expanded to an additional 14 billboards, bringing the total to 114 digital billboards. 

These billboards are strategically placed in premium, high-footfall, and high-dwell-time areas of the city to ensure maximum exposure. Each billboard plays Tirupati Edible Oils’ campaign 720 times daily, giving the brand the most visibility across the city. The campaign is scheduled to run until December, capturing the entire festive season. 

The digital billboards, located in key areas such as markets, residential zones, and arterial routes, create a comprehensive presence for Tirupati Edible Oils across Ahmedabad. This medium enables the brand to reach a broad audience during this critical period. The format’s quick turnaround time, high-definition display, and ability to capture attention make it the ideal platform to break through the festive clutter. 

Shaileen Patel, General Manager at Tirupati Edible Oils, shared, “Digital Billboards are an essential part of our media mix, enhancing our overall media strategy. Diwali campaigns are always special, requiring unique planning. This year, we aimed to cut through the clutter, and the Digital Billboard campaign has done just that.” 

Sumit Chadha, Business Head – Airport & City Media, Times OOH, added, “It’s always exciting to plan innovative campaigns for our clients, and Tirupati Edible Oils is no exception. We’re thrilled to have them onboard again and look forward to continuing this partnership.”