Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all
The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow