Campaigns
adidas ‘made Originals’ leaves a strong OOH footprint
The innovation a true standout
Sportswear brand adidas Originals took the OOH route to unveil an eye-catching innovative campaign, in tandem with the rollouts in other media channels. The ‘made Originals’ campaign featuring brand ambassador Ranveer Singh made an impressionable presence in the outdoor, as is illustrated by this display on an FoB media in the Koramangala area of Bengaluru.
Time to time this brand has wowed the OOH audience with striking creatives. Earlier this year, the global brand won the Outdoor Grand Prix at Cannes for its Liquid Billboard.
AUGUST 2025
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DOOH Market set to grow at 13.1% CAGR through 2034, says Precedence Research
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‘OOH is an important channel to connect with corporate audiences’
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PeopleSnehita Chakravorty joins Yum! Brands – KFC India as Marketing Manager
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Contracts & InvestmentsHDFC Life celebrates 25 years with branding of Mahalaxmi Metro Station
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PeopleOcean Outdoor announces changes to UK and Group leadership teams
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CampaignsTimes square billboard lights up for World Mental Health Day campaign