With the Diwali spirit in the air, Kitkat launches new flavour

This year, the festival of Diwali has encouraged Nestle Kitkat to come to the streets and pull in more customers for its new variant Dessert Delight. Using the OOH platform across the country, Kitkat launched a campaign in order to drive sales during this Diwali season.

The tempting Kitkat “Rich Chocolate Fudge” chocolate bar creative is spread across formats such as hoardings and bus shelter, spotted in Delhi and Mumbai by Media4Growth. Breaking their tradition, the brand created a new design for the chocolate bar, which has been highlighted in the campaign’s creative.

Considering Diwali is the best time for such new introductions in the market and to make its new variant a prime choice for gifting option, the brand has launched a long term campaign.