Brand Insights
Xiaomi takes on OnePlus in OOH, twitter battlefield
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
High pitched brand wars are a given in the marketing and advertising business. The latest to have joined the game is Xiaomi with the war being unleashed on the OOH turf. Brand Xiaomi has placed hoardings announcing the launch of its new Redmi K 20 smartphone right next to the outdoor campaigns by OnePlus 7 mobile phone brand.
Xiaomi, a Chinese mobile brand, has also drafted the outdoor creative copy in such a way that it indirectly takes a jibe at OnePlus brand. The copy on the hoardings states, ‘Starkly Superior To The latest One’ with the word One being written in the OnePlus brand font. This can be seen at multiple locations including Gurugram and Mumbai.
OnePlus 7 was launched last month this year, Xioami is expected to be launched in July this year.
Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Xiaomi India has reportedly even been taking the war of words further on social media with his tweet urging people to click a selfie and share it with him.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
The Brand Sigma marks 5 years with a DOOH campaign
Global Outdoor Advertising market headed for $26.47 billion by 2034
Heineken swaps AI companionship for real beer in cheeky OOH campaign
Shaadi.com stirs up Lucknow with a giant kadhai installation
PixelStar & Dahua are Presenting Sponsors for DDX Asia 2026
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
BengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
Stanley Black & Decker’s brand, DEWALT launches innovative OOH campaign
The campaign is executed by MOMS Outdoor
Piyush Pandey paid tribute through citywide OOH displays
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
Barfi Ice Cream takes the spotlight with Festive OOH Campaign
Barfi Ice Cream is a product collaboration between Hocco Ice Creams and Haldiram’s
The Hindu launches ‘Written by Journalists’ OOH campaign
The campaign is launched in partnership with Talented agency
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign
Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and...
-
Campaigns
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
-
Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
-
Campaigns
BengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
-
Campaigns
Stanley Black & Decker’s brand, DEWALT launches innovative OOH campaign