eg. communications pioneers ‘activation space’ at DMRC stations

eg. communications, which recently acquired the exclusive media rights at 16 DMRC stations between Rajeev Chowk and Samaypur Badli on Line 2, is now offering the station space for on-ground brand activation and promotional activities. The specialist train branding media company has created ‘Activation Space’ where such activities can be conducted at the stations. eg. communications is the first company to initiative this.

Praveen Gupta, director of eg. communications told Media4Growth: “Through brand activation consumers feel much more connected with the brand. Along with station branding, getting an activation space will give an edge to the brand over its competitors.”

An e-commerce client has recently conducted an activation at one of the stations, and the consumer response was seen to be overwhelming.