ATS crafts an overarching brand presence

Real estate company ATS which has major business footprints in Delhi NCR has unveiled an interesting OOH innovation on the Noida-Greater Noida Expressway to reinforce the promotion of its new project in Noida Sector 150 in Uttar Pradesh. A foot overbridge (FoB) on the expressway was given the look of an entrance to a residential area with a direct message ‘Think Sector 150 Noida, Think ATS’. The media panel on the outside of the FoB elevator provides a few more details of the projects.

The innovation was executed by Vani Advertising which handles the brand’s media rights. ATS is coming up with some 7-8 new projects in Noida Sector 150.

The innovation, installed last weekend, has been created for a one-year duration which is likely to get extended depending on the project requirement.