Exide is all charged up to check summer meltdown

With the mercury soaring in the heat of summer, and power cuts adding to the woes of people, Exide has launched an extensive OOH campaign to drive sales of its inverter battery. The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc.  The OOH agency has used some 180 media units that include large formats like billboards and gantries and small formats like BQS media to drive home the message that Exide has the solutions to check ‘melt down’ in the summer heat.

Exide is a frequent advertiser on the OOH media. The current campaign has been rolled out for 1-3 month period, targeting not only the end consumers, but also the brand’s channel partners.