Xiaomi boards GoAir to promote its smartphone offerings

Xiaomi, world’s 5^th largest smart phone maker, has opted for meal tray branding on board 17 GoAir aircraft with the express objective of connecting with the high-flying target audience. The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH.

What’s also noteworthy is that the brand has used different creatives to brand meal trays, row by row, such that a passenger get to view them all at one go. The creatives promote Redmi Note and Redmi 4A.