Campaigns
Netflix goes outdoor for the build-up to ‘Narcos’ launch
The campaign was executed in Mumbai and Bengaluru, using mainly large formats
Netflix took the OOH route in Mumbai and Bengaluru to promote the launch of its crime drama series ‘Narcos’. The campaign, which features the lead character Cali Cartel in the creatives, is designed a build-up to Season 3 of the series.
The campaign, handled by Kinetic India, has been mainly deployed on large formats that include hoardings, gantries, etc.
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Industry NewsGlobal Outdoor Advertising market headed for $26.47 billion by 2034
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Creative ConceptsMcDonald’s unleashes “McScream” OOH installation in NYC for Halloween
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Company NewsOnline Instruments Pvt. Ltd. expands its offices in Chennai, Hyderabad, and Dubai
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Brand InsightsWhen AI met the streets: How CARS24’s Bengaluru billboard turned technology into accountability