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India’s digital signage industry to grow by 18% by 2022
Increasing use of digital signages in OOH advertising is one of the key contributing factors
According to the report entitled “India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022”, digital signage industry is forecast to grow at over 18% CAGR in value terms during the forecast period. Key factors contributing to this growth include increasing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers and for use by the government and transportation sectors to display information through digital media which also boost the Digital India initiative of the government.
Surge in demand for OOH digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some of the other factors driving the demand for digital signage in India.
India’s digital signage market is controlled by these major players — Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Panasonic India Pvt. Ltd. followed by others such as Xtreme Media Pvt. Ltd, NEC India Pvt. Ltd, Sharp Business Systems India Pvt Ltd, TruKnox Technologies Pvt. Ltd., TPV Technologies Pvt. Ltd, Nusyn Digital Solutions Private Limited, LaneSquare Technology Pvt. Ltd. “
The report has been conducted by Reportbuyer, a leading industry intelligence solution.
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