Campaigns
Small is big!
NanoBlock takes its four inch toys made of blocks to the streets to draw big attention
‘The biggest little toy on the block’ read the copy of the installation and it was literally so as there was a’big’ element to the unit. For example, there were big footsteps of a panda and when the passersby followed it they were lead to a very’little’ toy panda. Agency Team Detroit, USA, wanted to communicate the new toy of their client NanoBlock and the challenge that they faced was that the average height of the toys made of the blocks was just four inches; so the Nanoblocks were easily overlooked on the shelves. The team thus took them to the streets to discover that these little blocks
were drawing big attention!
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Industry NewsIOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
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OACXtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026
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CampaignsCeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
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CampaignsSTAMMA uses empty billboards to deliver a powerful message about listening