Campaigns

Tanishq adorns outdoor with its temple jewelry collection

The brand launched its special jewelry collection riding on a loud multi-city OOH campaign, as part of a multi-media campaign.

Published

October 27, 2016

Satarupa Chakraborty

In launching a new collection ‘Shubham’ – a jewelry collection inspired by the ornate motifs and elaborate sculptures of the temples at Hampi, Gujarat and Bhubaneswar, Indian jewelry major Tanishq made its brand presence felt in all major cities like Mumbai, Delhi NCR, Bangalore, Hyderabad, Chennai, Ahmedabad, Pune, Kolkata, Patna, Dhanbad, Bhubaneswar, Rourkela, Lucknow, Kanpur, Varanasi, Meerut, Moradabad, Vizag, Vapi and Goa.

Tanishq trusted Laqshya Solutions to magnify the month-long campaign to establish a strong brand imagery amidst the festivity. Laqshya Solutions handpicked imagery/iconic and impactful sites that could sync well with the surrounding and the TG movements. The attention-grabbing units that were adorned with creatives featuring Bollywood superstar Deepika Padukone wearing stunning masterpiece commanded high visibility. “We chose all major arterial routes and junctions, reaching out and building frequency for the campaign. While the impact was created with the choice of premium media units, but what made a lasting impact was undoubtedly the strategy backed planning used for the campaign. The team had mapped the TGs, their congregation and typical day part analysis to develop the best plan that yields the most effective impact,” Laqshya Solutions reported.

Speaking about the campaign, Deepika Tewari, Head, Marketing, Tanishq, said, “We are very happy with the way our outdoor campaign has been done, as it has given the desired buzz for the brand. Laqshya Solutions has delivered an excellent campaign right from campaign planning to a flawless execution.”

Commenting about the opportunity to be associated with the brand, Naresh Bhandari, Senior Vice President, Laqshya Media Group, said, “It’s always a pleasure to work with Tanishq. We feel extremely proud to work and associate with them. The team values the relationship we share with them and thrives hard to raise the bar every time. It’s always a challenge to service brands like Tanishq because one needs to out-do better than the best work we did with them last time. We are happy to have given them yet another striking campaign which is the most visible OOH campaign currently.”