Daikin spreads its cool zephyr through OOH

Japanese air-conditioning major Daikin Air-conditioning India Pvt. Ltd has recently launched a multi-city and multi-format OOH campaign at the beginning of summer season in India. Titled as “Feel the Air with Goodness, the campaign features Harshaali Malhotra, the child actor of  Bollywood blockbuster Bajrangi Bhaijaan fame. The campaign highlights Daikin’s next-generation R-32 refrigerant and the revolutionary swing inverter compressor technology that ensures the goodness of greater cooling, comfort, higher power saving and cleaner environment.

The creative agency of the campaign was Percept Hakuhodo and it has been executed by Social Street in formats like hoardings, BQS, station brandings, unipoles etc at vantage points across Delhi and Mumbai. “The campaign reiterates the company’s continued commitment to deliver best products with cutting edge technology that offer goodness in terms of comfort, saving and above all are environment friendly, said a source from the creative agency.

“We are very excited to launch our new AC campaign which reiterates our commitment to provide state of the art technology that offers comfort, great saving and is environment friendly. This campaign highlights our core competency of bringing all round goodness in the lives of our consumers. Climate change is a pressing issue across the globe and we as a responsible corporate are committed at building products that have minimal impact on the environment and this campaign showcases our efforts in this direction, said Kanwaljeet Jawa, Managing Director, Daikin India.