Pan Bahar reinforces its image with a new campaign

Continuing their brand positioning’Pehchan Kamyabi Ki’, Pan Bahar, the primary manufacturers of Pan Masala, recently rolled out a new multimedia campaign starring Bollywood actor Saif Ali Khan. An extension to the brand’s marketing activity from 2015; this TV led campaign is being supported by print, radio, digital, Point of Purchase (POP), cinema advertising and outdoor activation.

Talking on the campaign, Akhil Jain, CEO, Pan Bahar, said, “Pan Bahar is a brand that signifies a certain sense of sophistication and class. We’ve always tried to incorporate the same in our product offerings to make our consumers experience an excellent taste and flavor. This campaign started with saluting success and with it, it also becomes important to salute the moments that brought about this success. This is what the second leg of our campaign is all about. Celebrating the moments that define success.

The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.

Sambit Mohanty, Creative Head, DDB Mudra – North said, “Nothing succeeds like success and a successful man is a trend-setter in his own right. This thought inspired our second campaign for Pan Bahar that is symbolic of’Pehchan Kamyabi Ki’. It was a pleasure shooting with Saif Ali Khan for this project and bringing this idea to life.”