Kinetic paints Kochi red with Vodafone campaign

Vodafone India launched it’s much awaited 4G network in Kochi early this month and Kinetic India, the telecom major’s OOH partner made the occasion count and painted the city’red’ with a high decibel outdoor campaign to announce the arrival of the’world’s largest 4G network’ in Kerala. Vodafone has always been known to be innovative in its attempt to reach out to its consumers in most unique ways and this time too Vodafone chose to do the same by going all out and making its arrival in the city dominantly visible at strategic catchments.

The campaign saw a mix if traditional large format high impact billboards, besides creating landmarks with iconic building wraps at vantage touch points. Strategically placed Bus Q Shelters added to the overall brand visibility and reach of the campaign. Moreover, ambient branding at select malls, traffic junctions, airport including the approach roads, handout areas liken Marine Drive etc. ensured that the brand communication reached the right TG most appropriately. Key locations like Edapally Signal Junction, Lulu Mall, Vytilla Junction, South Over bridge etc. amongst others had been covered to ensure a dominating communication overdrive.
 
“4G is all about speed. Kinetic too lived upto the expectation and rolled out the campaign in least possible turn-around time, ensuring highest level of safety and precautionary measures for the installation team, said a source from Kinetic.