Media Planning & Buying
Brands to get a ticket to ride on Indian Railways
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
The world of commercials is set to invade the spaces of trains in India, both inside and outside, giving the passengers a feeling familiar to the experience of seeing billboards while driving along highways or sitting in Metro trains.
To boost revenues, the Indian Railways will soon be inviting bids for vinyl-wrapped advertisements on trains. The move is likely to cover 10,000 trains, garnering an additional revenue of Rs 2,000 crore for the national carrier.
A tender will be floated later this month.
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