Creative Concepts

Carat Fresh Rural wins Silver in Flame Awards 2014

The agency provides comprehensive rural marketing and communication solutions to clients.

Published

January 22, 2014

Carat Fresh Rural, the recently launched rural marketing unit of Aegis media, won a Silver at the RMAI Flame Awards 2013 for Excellence in Rural Marketing & Communication in Agriculture / Dairy initiative of the year category for its campaign: Farmtrac Maha-Rath Activation for its client Escorts.

Commenting on the above, Keshav Chandorkar, National Head, Carat Fresh Rural expressed, “We are truly delighted about winning an award in the first few months of launch of Carat Fresh Rural. It is a great push and every team member has played their role to make this happen.’

Carat Fresh Rural was launched in 2013 to provide comprehensive rural marketing and communication solutions to clients, which include rural planning, implementing & monitoring outreach campaigns in rural areas, Haat and Mandi contact programmes, Melas and various other marketing communication activities. Some of the already acquired clients are Mahindra and Mahindra, Godrej Consumer Products, Escorts, Sony Max, Pidilite, Force Motors, Bayer Crop Science, Honda Motorcycles & Scooters India Pvt. Ltd. and others.