Media Planning & Buying

UP Talks OOH: Panel discussion on”Removing clutter… who’s responsibility…

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

Published

November 14, 2013

VJ Media Bureau

Throwing light on the issue of cluttered outdoor advertising market, UP Talks OOH organanised by VJ Media Works to be held on November 15th in Lucknow will include a panel discussion “Removing clutterâ€¦Who’s responsibility. The discussion will be moderated by Pankaj Sharma, Founder of Valentia, who has launched and headed brands including Airtel, Idea and Uninor. Currently involved in organic farming, he is in the process of launching his first product “Valentia Farm Fresh Milk in December this year.

The panel discussion also includes well-known industry members including Rakesh Valmiki- Managing Partner, India Outdoor Advertising; Vivek Bhattacharya – Managing Partner, Synergy Partner; Sunil Jain – Director, Saloni Advertising; Amit Khatri – President, Outdoor Advertising of Agra; Deepak Agarwal – Chairman& MD, RD Outdoor Media Pvt Ltd and Dr. Pramod Kumar Singh – MD, Shapers Group.