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People2 days ago

Nishant Poddar joins The House of Rare as Chief Marketing Officer

Based in Bengaluru, Nishant brings over two decades of experience in building, growing, and scaling lifestyle and fashion brands across...

DDX Asia5 days ago

Firstouch Solutions to showcase future-ready digital display ecosystem at DDX Asia 2026

“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch...

Insights5 days ago

‘Time to recognize OOH as the heavyweight champion of real-world impact’

“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel...

Campaigns6 days ago

Nestlé turns OOH into an interactive workout experience

For its Boost energy drink, Nestlé transforms traditional OOH into a physical engagement platform that brings brand energy to life.

Associations6 days ago

Wrap2Earn signs national Ad partnership with Moove

Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...

Insights6 days ago

When Seoul showed new DOOH possibilities for Asia

Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...

Campaigns1 week ago

Perk breaks the fourth wall with a 3D OOH tribute to expense report chaos

The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...

Insights1 week ago

Why DOOH will drive innovations in 2026

Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...

Campaigns1 week ago

Tanishq’s OOH campaign for its “Radiance in Rhythm” natural diamond collection

The campaign is executed by Laqshya Media Group

Campaigns1 week ago

Factorial pranks Parisians with a cloning machine

The campaign is conceptualised by creative agency Creapills

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