Philip joined JCDecaux in 2002 initially as the UK's CFO and then became Co-CEO
“We have deployed a wide range of world-class media options that would cater to the contemporary and modern media objectives of local and international advertisers,†says...
Passenger volume increased YoY in the period Apr-Dec 2022
The OOH firm unveils large format DOOH screens at two key locations
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
The conference will take place during February 15-17 in Dubai.
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
Rankin, Piccadilly Lights and BFI IMAX lead the commemorations
The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United...
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...