Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
The company expects advertising to account for 25-30% of total revenues in a few years
The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports
Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2...
Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones,...
The company will design, develop, operate and market the airport advertising media for a period of 10 years
The account size is estimated to be Rs 100 crore per annum across all media
The airport has seen highest increase in passenger traffic volume among AAI airports
This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media
The campaign is executed by Platinum Outdoor
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
The campaign is executed by MOMS Outdoor
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...
The 3rd edition of DDX Asia is scheduled to be held on February 12 and 13, 2026, at Hall No...
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...
These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
The campaign is executed by MOMS Outdoor