DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales,...
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
Aqilliz has partners Moving Walls for the pilot
The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia