 
														 
														 
																											The company bags sole rights at old & NIT Faridabad
 
														 
														 
																											As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
 
														 
														 
																											The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
 
														 
														 
																											The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums
 
														 
														 
																											The station branding has been taken by Bureau of Indian Standard (BIS)
 
														 
														 
																											In association with Madison Media, the brand will execute various on-ground branding initiative during the league
 
														 
														 
																											OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today
 
														 
														 
																											The brand will leverage the alliance through in-stadia branding and on ground activations
 
														 
														 
																											The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
 
														 
														 
																											Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues