The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North...
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
Dream11 wanted to change its visual identity to make it ready for its next growth phase - from 2 crore current user base to 10 crore...
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing...
The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as...
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on...
The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division...