Campaigns
TOI drives home farmer suicide issue
TOI drives home farmer suicide issue
OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half – n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.
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Creative ConceptsChupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi
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Campaigns
Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
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Creative ConceptsGrab uses clever shadow-play billboard to reveal the impact of rider earnings
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Markets in Focus68% of marketers would increase OOH spend with reliable third-party data verification