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Vodafone creates mobile internet awareness

By VJ Media Bureau - July 19, 2013

The brand will reach out to students across 118 schools in Maharashtra

Vodafone India launched a unique initiative called'Gammat Jammat' which is aimed at building awareness on the benefits of mobile internet amongst school children in the rural districts of Maharashtra. The brand's strategy behind this is to democratize data and drive adoption and usage in the rural heartland of the State.

The activation team will tour 118 identified villages in interior Maharashtra over a period of three months. The initiative aims to engage with students from 118 schools and junior colleges and to educate them on the relevance of mobile internet and on how it can transform lives with vast opportunities.

Ishmeet Singh, Business Head - Maharashtra & Goa, Vodafone India said, "We see immense growth potential in Mobile Internet and are exploring options to further accelerate mobile data adoption through penetration, consumption and value addition. Various industry studies indicate a spiralling growth in sales of smartphones, particularly in locations beyond the metros. However, this community is still largely unaware on how they can get the best out of their data enabled handsets, through mobile internet. Vodafone'Gammat Jammat' is one of the several initiatives we are implementing to democratize data and demonstrate its relevance to the lives of rural audiences. It is an effort to empower the school children in rural belt of the State.”

Vodafone will conduct engagement sessions with over 300 students in each school to educate the audience through an interesting and informative audio visual film that will help them understand how internet can simplify their lives. It will be followed by a live demonstration on a six feet giant handset on basic internet applications. A special Internet training module has been developed for this programme. At the end of session, each student attending the session will be given a certificate attesting successful completion of the training module and a guide book on internet applications that are relevant and useful to school students.

 To supplement the'Gammat Jammat' program, Vodafone will host'Chala Bhetuya' camps at Vodafone Mini Stores across the same 118 villages to familiarize adults with the applications of the internet.

 As part of its strategy to democratize data, Vodafone has been hand-holding customers to use mobile internet and educating current and potential users on how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.


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