Leveraging the buzz around the run-up to the World Cup finals, brand Tasty Treat by Future Consumer Limited has launched a round of promotional activities across 200 plus Big Bazaar stores and an influencer led association with INOX Cinemas.

Tasty Treat executed cricket kiosks at Big Bazaar stores through which fans could play the game and take home lots of gift hampers. The brand has partnered with INOX multiplex and conducted an online contest called #ChataakCricketExpert.

Speaking about the campaign Sadashiv Nayak, CEO - Food Business, Future Group says, “As the entire country gears up for the World Cup Finals, Tasty Treat is set to be a part of this celebration and provides an ideal experience to all the fans. The brand provides a widest assortment of munching products that is sure to add the entertainment quotient with family and friends.”