Proactive In and Out Advertising Pvt. Ltd. has expanded its portfolio by bagging exclusive bus media rights in Delhi, Kolhapur and Indore. The rights were allotted by the Delhi Transport Corporation, ATAL Indore City Transportation Services Ltd. and Maharashtra State Road Transportation Corporation for 5 years. The rights were won through an E-BID process. Proactive In and Out will have 200 sqft of media space including side and back panels on more than 1000 buses.

While confirming the news to Media4growth, Anant Jain, Director- Proactive In and Out, said, “Bus branding is very impactful for brands; specially for FMCG and entertainment brands. It caters to larger amount of audience due to its mobility. The routes connect almost 4.2 million passengers every day including work professionals, youth and housemakers, which is quite a good mix for any brand to cover.”

For the media owning firm, which operates bus branding in more than six cities, this is indeed a significant addition to the portfolio as they will be able to extend the brand reach for their existing clients, while also tapping a new and local clientele.