Kinetic India bags maximum OAA 2015 metals

The 11th Outdoor Advertising Awards (OAA) function, held in Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai in the evening of July 25, once again turned the spotlight on the most outstanding works seen on the Indian OOH landscape over a year ending March 31, 2015. The entries to OAA 2015 were judged in 4 different groups by the Jury members in Delhi and Mumbai. Eventually, when the results were announced at the glittering OAA 2015 function, Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7 metals, Posterscope won 5 metals, and Interspace Communications and Laqshya Media Group won 3 each.

Category-wise breakup of the award winners is as follows:

In the'Traditional Billboards' category, Milestone Brandcom won the Silver for its'Run On Flat - Goodyear' campaign, while Posterscope India picked up the Bronze for the'Dats One Small Big Car - Datsun Go+' campaign. The Gold metal was not awarded in this category.

In the'Street Furniture' category, Madison OOH won the Gold for the'Epic 'Siyaasat-on-the-go' Bus Shelter - Epic Channel' campaign, while Kinetic India picked up the Silver for the'Citibank Store - Citibank (India)' campaign and Milestone Brandcom won the Bronze for the'Keep Scoring  - Fastrack' campaign.

The'Transit Media' category saw 2 Bronze winners - TIMDAA for the'Volvo Lounge - Volvo' project and Madison OOH for the'Wockhardt Apple Boxes @ Mumbai Airport Conveyor Belt - New Age Wockhardt Hospitals' entry. The Gold and Silver metals were not awarded in this category.

The'Alternative Media' category had only 1 Bronze winner - Kinetic India for the'The Biggest Building Wrap - Accenture' execution. The Gold and Silver metals were not awarded in this category.

In the'Telecom' category, Kinetic India bagged 2 Golds, for the'Curious Case of Christmas Cookies - Vodafone India' and the'Vodafone Text - Vodafone India' works, respectively. The Silver and Bronze metals were not awarded in this category.

No awards were given in the'Financial Services' category.

In the'Entertainment & Media' category, Kinetic India won the Gold for the'Indian Super League - IMG Reliance' work, while Milestone Brandcom and Madison OOH won a Bronze each for the'ABP News - Aap ki Rajneetik Rai - ABP News' and'Epic Daanav Hunters - Daanavs V/S Maanavs - (Banyan Trees, Lemon-Chilly Totems & Washroom Scare) - Epic Channel' campaigns, respectively.

Laqshya Media Group won the Silver in the'Automotive' category for the'Ciaz - Maruti Suzuki' campaign, while Madison OOH won the Bronze for the'Ceat TL Campaign - Ceat Tubeless Tyres - 2 Wheelers' campaign. The Gold metal was not awarded in this category.

In the'FMCG' category Pioneer Publicity Corp. bagged the Silver for the'Harpic' campaign, while Posterscope India and Madison OOH won a Bronze each for the'Good Morning = Doodh Morning - Mother Dairy' and'Kwit with Kwiknic - ITC Kwiknic Nicotine Chewing Gum' campaigns, respectively. The Gold metal was not awarded in this category.

Posterscope won the Silver in the'Consumer Durables' category for the'India's First Instant Shaving Experience in an OOH Environment - Philips Trimmer' campaign. The Gold and Bronze metals were not awarded in this category.

In the'Retail Brands' category, Milestone Brandcom won the'Bronze' for the'Happy Furniture To you - Pepperfry' campaign. The Gold and Silver metals were not awarded in this category.

Likewise, in the'Real Estate & Construction' category, Interspace Communications won the Bronze for the'Tata Value Homes - Santorini, Chennai Launch' campaign. The Gold and Silver metals were not awarded in this category.

There were no nominations in the'Travel & Hospitality' category.

Group M Dialouge Factory won the Gold in the'Public & Social Service' category for the'Ungli Uthao - IAA - International Advertising Association' campaign, and Laqshya Media Group and Milestone Brandcom won a Bronze each for the'Equal Streets - Times Of India' and'Blood Donation - Masina Hospitals' campaigns, respectively. The'Silver' metal was not awarded in this category.

Madison OOH won the Bronze for the'Puma 'Forever Faster' Campaign - Puma Sports India Sports Marketing' campaign in the'Clothing, Footwear & Accessories' category. The Gold and Silver metals were not awarded in this category.

In the'Others' category, Interspace Communications, and Streettalk Connect, OLX BV & Zenith Optimedia Worldwide together won a Bronze each for the'Kidzee & Tata Indicash Co-Branding' initiative and'Unclutter Mumbai - OLX' campaign, respectively. The Gold and Silver metals were not awarded in this category.

Kinetic India bagged both the Silver and Bronze metals in the'Campaign of the Year' category for the'Everybody Wins - Vodafone India' and'Indian Super League - IMG Reliance' campaigns. The Gold metal was not awarded in this category.

Moving on, Streettalk Connect, OLX BV & Zenith Optimedia Worldwide picked the Gold for the'The Freedom Bike (The Great India Collectors' Ride) - OLX' campaign in the'Innovation of the Year' category, while Milestone Brandcom won the Silver and Bronze metals for the'Otis, One Powerful Idea -  United Technologies (UTC)' and'The Hoarding that practices what it preaches - SOS Childrens Shelter' campaigns, respectively.

Group M Dialogue Factory won the Gold in the'Best use of Ambient Media' category for the'Ungli Uthao - IAA - International Advertising Association' campaign. The Silver and Bronze metals were not awarded in this category.

Likewise, Laqshya Media Group won the Gold for the'Equal Streets - Times Of India' campaign in the'Activation' category. Again, the Silver and Bronze metals were not awarded in this category.

There were no winners in the'Digital OOH' category.

In the'Technology' category, Posterscope India won the Silver for the'Aromatic OOH - Philips Air Fryer' campaign, while Posterscope India and Kinetic India won a Bronze each for the'Good Morning = Doodh Morning - Mother Dairy' and'ISL Sensor Football - IMG Reliance' campaigns, respectively. The Gold metal was not awarded in this category.

Interestingly, the'Green Initiative' category saw 3 Bronze winners --
Interspace Communications for the'Housing World Environment Day. Use Electricity Wisely - Tata Housing' campaign, and Kinetic India for the'The Biggest Building Wrap - Accenture' and'Gift Box Dustbin - Islahi Healthcare Foundation (IHF)' campaigns, respectively. The Gold and Silver metals were not awarded in this category.

In the'International' category, Kinetic Worldwide won the Gold for the'#tineybubbles - PepsiCo' campaign, while Kinetic Worldwide and JCDecaux Advertising India won a Silver each for the'Chase the Cupra 280 - SEAT Deutschland GmbH' and'The Walking Dead take Vienna With Augmented Reality - Sky TV' campaigns, respectively. The Bronze metal was not awarded in this category.

In the'Outdoor Media Plan of the Year - Local' category, Alakh Advertising & Publicity and Madison OOH won a Silver each for the'Call Mumbai Ki Awaaz, Jeeturaj - Radio Mirchi' and'Wockhard hospital Launch & Awareness Drive (Integrated) - New Age Wockhardt Hospitals' campaigns, respectively, while Kinetic India and Sab TV won a Bronze each for the'Chidyaghar - Sab TV' and'Family Funathon' campaigns, respectively. The Gold metal was not awarded in this category.

Kinetic India bagged the Gold in the'Outdoor Media Plan of the Year - National' category for the Curious Case of Christmas Cookies - Vodafone India, while 3 Bronzes were also awarded in this segment - Kinetic India for the'Everybody Wins - Vodafone India' and'Indian Super League - IMG Reliance' campaigns, respectively, and Alakh Advertising & Publicity for the'Ab shopping Nahi Flipkart Karo - Flipkart' campaign. The Silver metal was not awarded in this category.

In the'Best format innovation' category, Canvas Outdoor, Addition Outdoor & Milestone Brandcom won the Gold for the'Otis, One Powerful Idea - United Technologies (UTC)' innovation, while Jaycee Ads won the'Silver' for the'Largest Stadium Gallery Painting For Branding - Gionee' innovation, and Atharva Enterprises and Sakshi Advertising won a Bronze each for the'Keep Scoring - Fastrack' and'No Negative Mondays! - Dainik Bhaskar' innovations, respectively.

TIMDAA won the Gold in the'Zonal Media Owner of the Year - North' category. The Silver and Bronze metals were not awarded in this category.

Prakash Arts won the Silver in the'Zonal Media Owner of the Year - South' category, while Vritti I Media won the Bronze. The Gold metal was not awarded in this category.

There were no nominations for the'Zonal Media Owner of the Year - East' and'Zonal Media Owner of the Year - West' categories.
 
JCDecaux and Times OOH won a Silver each in the'National Media Owner of the Year' segment, and Pioneer Publicity Corp. won the Bronze. The Gold metal was not awarded in this category.

Macromedia Digital Imaging won the Gold in the'Printer of the Year' category, while Pacific Digital and Spectacular MMT won the Silver and Bronze metals, respectively.

Overall, 20% of the metals awarded were Gold, 35% were Silver and 45% were Bronze. In many of the categories, all of the three metals were not awarded. This came about as this year the norms governing the awards adjudication and shortlisting were made all the more stringent to raise the bar for excellence.