Media Planning & Buying

Havas Media wins integrated media mandate for Clovia and Holiday IQ

Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India’s largest travel community and holiday recommendation engine. Clovia account will be handled by Havas’s New Delhi office and Holiday IQ from the agency’s Bangalore office.

Published

November 13, 2015

Satarupa Chakraborty

Following the win of integrated media mandate for lingerie brand Clovia and holiday destination search engine Holiday IQ, Havas Media Group will be responsible for both the brands’ outdoor media mix.. Both the accounts have been estimated at Rs 30 crores. The media mandate will also demand charting the brand maps with traditional as well as digital and mobile duties.

Speaking on the appointment, Pankaj Vermani, Co-Founder CEO, Clovia, said, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners. Clovia is introducing a new wave of International styles and quality in the Indian consumer space. “We found the same passion in Havas Media who understood the need to provide a world class shopping and product experience to the Indian woman, said Neha Kant, Co-Founder, CRO Clovia.

Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy; Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.

Hari Nair, Founder CEO, HolidayIQ said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with our objectives. Young, professional and passionate, we look forward to working with this Havas Media team. Diptakirti Chaudhuri, CMO, HolidayIQ.com, said, “The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate.

On Holiday IQ’s account, Nayyar said, “It is a great win for us. HolidayIQ is a very’meaningful’ brand in an extremely engaging category. Havas also has an entrepreneurial DNA which allows us to understand the challenges and objectives of these clients better. Bangalore is an important market for us and we are seriously investing time and talent in expanding our operations here.