Digital Network

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Published

May 20, 2020

Rajiv Raghunath

Cross-border contextual DOOH marketplace TPS Engage has announced a partnership with SpaceAdd, South Korea’s leading DOOH media network for premium locations.

Through this partnership, the two companies will be providing advertisers with global access, making SpaceAdd inventory purchasable on the TPS Engage platform. The dynamic planning functions available on the platform will help clients to plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales and many more.

In addition, global and local advertisers will be able to book micro-campaigns of as little as one hour duration and efficiently react to the ever-changing context in real time.

“At SpaceAdd, we’ve been able to secure such competitive and unique locations by always providing space owners with additional value through digital signage screens. Enhancing this value with a global technology platform like TPS Engage is the next natural step,” said Chang Keun Oh, SpaceAdd CEO.

“The DOOH market in Asia and specifically Korea is one of a kind. SpaceAdd manages to combine a unique appetite for expansion by constantly growing their number of screens in key locations with an understanding of technology and the media industry. We’re thrilled to be collaborating and making DOOH better together,” said Bogdan Savonea, TPS Engage CEO.

SpaceAdd screens will soon be available on the TPS Engage platform and registered advertisers will be notified of the update once it is live.