PlayAds to operate 600 digital LED formats by September
By Ria Banerjee - April 19, 2019
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
PlayAds Digital Network Media is all set to expand its presence to other divisions of railways roadways making it the widest DOOH media in Kerala. This expansion plan is part of a 5 year tender obtained from the Kerala Urban State Road Transport Corporation for road and Indian Railways Pallakad Division for railways. The contract for digital screens is given for 5 years each.
The dimension of these LED digital screens is 24 X 14 ft which are located in prominent locations namely Thrissur, Trivandrum, Angamaly, Ernakulam, Kollam, Kozhikode, Palakkad and Kannur. Brands like telecoms, FMCG, construction materials, automobile and consumer goods will be able to get better visibility through high-resolution dynamic digital advertising media formats such as these which stand out from the clutter of static hoardings. The added advantage of digital format is that it is an eco-friendly medium.
Icy Varghese, Managing Director, PlayAds Digital Network Media shares, "It is one of the largest of its kind in the country. In the first phase we have chosen 15 most lucrative bus depots and terminals where LED screens of dimensions 24X14 ft. shall be installed, all of them centrally controlled. With remotely controllable advertisement spaces, brands have the flexibility to change the advertisement contents within their allotted slots in a matter of few minutes, thus saving on their cost of publishing.”