Campaigns
PlayAds brings cricket to DOOH screens
T20 World Cup updates on screens
Key moments of ongoing ICC Men’s T20 World Cup matches are being captured on PlayAds DOOH screens at select railway stations in Kerala. The screens display, along with the railway train information, updates of match scores, fall of wickets and other highlights that have captured at the attention of passengers.
PlayAds is providing the T20 World Cup updates on its larger DOOH screens. This initiative illustrates the multi-facetedness of DOOH in terms of audience engagement.
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Campaigns
Pizza Hut drives brand visibility with OOH campaign in emerging markets
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Planning Strategies
Unilever concludes global media mandate review with agency shifts across markets
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People
Shwetal Basu joins Polycab India as Senior Vice President and Head of Brand and Marketing
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Campaigns
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign