A Southern based media owning firm, PlayAds has once again stood with the administration in the time of crisis to utilise their digital media formats to disseminate the necessary information about the Coronavirus. The digital formats are also communicating helpline numbers to the public. The DOOH firm was approached by the State Government to employ the DOOH network to reach out to the masses. Moreover, as a precautionary measure, it is also decided to suspend the operations of its touch screens to help mitigate further spread of infection.

Earlier, at the time of the devastating floods, PlayAds had opened up its media presence throughout the length of Kerala's Railway Network to display emergency alert messages and helpline numbers.