Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall
By Bhawana Anand - February 05, 2019
10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall
Pioneer Publicity, in partnership with Elante Mall, has installed a variety of digital media formats inside Chandigarh’s biggest shopping destination Elante Mall. The digital formats include 10 free standing HD units of 4’x8’ and 6 pillar digital wraps of size 7.5”x11.2’’ each. Both formats will play 15 seconds ad slots, every 3 minutes. The entire media installation has been done according to visibility norms and visitor movement patterns to attract maximum eyeballs to the screens. The Pioneer has inked the pact with the mall for a period of 5+2+2 years.
“Elante Mall has always been a hot property as it is the second biggest mall in northern India and 11th largest in the country. It garners the highest footfall coming from entire Punjab and Haryana footfall which makes it favourable amongst advertisers. We believe that the digital media will enhance the beauty of the mall, attracting both visitors and marketers alike,” shares Dinesh Vasudeva, Director, Pioneer Publicity.