NY-based Brooks Brothers spreads reasons to love Supmia
By M4G Bureau - June 12, 2017
The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.
To showcase New York based Brooks Brothers’ Supima-made products, the company is kicking off a multiplatform marketing campaign illustrating its long standing partnership with Supima. In NYC, Brooks Brothers unveiled Supima-themed MTA trains featured on the Grand Central – Times Square shuttle.
The train car exteriors and interiors were completely wrapped in the brand’s timeless blue oxford cloth arranged as blossoming flowers and alternating cotton bolls. Further, Brooks Brothers/Supima advertising is prominently displayed throughout Grand Central Station and Penn Station as well as on New York City busses.