McDonald’s new modernized and high-tech led customer experience flagship restaurant in US also stands out for having the 3rd largest billboard in Times Square at 9,280 sq ft. The new three-story restaurant located at the corner of 45th & Broadway is the new McDonald’s Flagship Times Square restaurant that represents a commitment to building a better McDonald’s, showcasing the Experience of the Future for their customers.

The brand has deployed the giant screen right on op of their restaurant showcasing their mouth-watering menu to attract the passers-by in the area. The screen is designed to achieve the target of making this 11,199 sq ft building as one of the busiest McDonald’s in the United States.