Zicom engages cinema-goers with audio ad stunt
By M4G Bureau - August 09, 2018
Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution
Zicom Electronic Security Solutions, leading electronic security and surveillance company, has recently launched “Street Smart”, a Vehicle Passenger Safety Solution which with the power of artificial intelligence and bot technology caters to the safety concerns of the discerning road traveller. Following the product launch, towards a step to create further awareness and educate road pedestrians on how they can safeguard themselves while travelling, the company is undertaking an on-ground engagement activity at leading multiplexes like INOX & Carnival Cinemas across eight metro cities in India including New Delhi, Mumbai, Gandhinagar, Faridabad, Gurgaon, Bangalore, Kalyan, Navi Mumbai, Pune, Thane, Chennai, Hyderabad, Kolkata, Ahmedabad, Ghaziabad and Noida.
At the movie screening, before the film begins and after the lights go out, an audio announcement starts stating that a Red Sedan has been wrongly parked. The act seems genuine to get the attention of the audience, followed by the commentator highlighting how Street Smart can help a consumer against such inconvenient events.
The company is positive that this activity with enable them to connect better with the consumers and grant a better understanding of the exclusive features of the product.
Speaking about this activity, Forum Shah, Manager Marketing, Zicom Electronic Security Systems Ltd. said, “Street travel has become the norm of the day today. Yet while most of us travel by road for work or leisure, not many of us are prepared for unfortunate situations that could arise. At Zicom Electronic Systems we believe that “prevention is best”. Since we launched Street Smart, early this year, we have been confident about the value in terms of safety & security that our product will be able to offer travelers on the road. We are hopeful that our recent on-ground activation will help us to develop a better connect with our audience.