Vodafone and Idea Cellular, having cemented their new partnership, took the OOH route to showcase their brand strength and value propositions. The brand rolled out a pan-India campaign that shows two handprints of brand colours of Vodafone and Idea Cellular coming together with a straightforward message – Stronger Together. For You.

The campaign has been spotted nationally on various formats such as unipoles, metro stations, bus shelters and etc.