Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.
Rohan has over 15 years of marketing and advertising experience across the media landscape.
The Idea 4G - India ka Live Network campaign aims to alert people on civic rules with live data network
The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon
The brand rolled out a pan-India campaign with the message – Stronger Together. For You
Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.