Cure.fit hits the streets for #ForTheLoveOfFit

The OOH leg of Cure.fit’s new campaign #ForTheLoveOfFit takes over the office complexes and shopping areas targeting the youth-Male & Female. The campaign talks about the various aspects of getting and staying fit through physical exercises, meditation and healthy food – all of which are available on the cure.fit app. Some of the most popular poster-people of fitness like Tiger Shroff, Milind Soman and a few others also feature in the campaign.

Spotted in Delhi, the campaign is seen in high footfall areas with longer dwell time, on static and digital formats.