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Titan targets buying potential of smaller markets

By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

Titan launched a large outdoor campaign with the theme ‘The perfect wedding gift’.  The objective of the campaign was to target consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns i.e. markets having at least 1 lakh population. Outdoor Media Integrated (OMI), the OOH vertical of Laqshya Media Group, was entrusted the responsibility to undertake this mammoth campaign. The campaign was spread over three weeks during April-May 2018.  

The states that the campaign covered included Jharkhand, Bihar, Orissa, Tripura, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Andhra Pradesh, Karnataka, Tamil Nadu, Puducherry, Kerala, Madhya Pradesh, Chhattisgarh, Gujarat and Maharashtra.

OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive range of wedding products.  

Speaking on the campaign, Naresh Bhandari, COO, OMI, said, “Titan is India’s leading luxury consumer brand. It has continued to evolve in line with India’s growth story.  It will continue to be the market inventor and convince consumers to purchase thanks to its trending new looks and the eye-catching designs”. 

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