SRH urges Hyderabadis to ‘Rise’ with them
By Bhawana Anand - May 13, 2019
The IPL team’s campaign message ‘Rise With us’ was splashed on Mera Hoardings’ large sized outdoor formats across Hyderabad
Merahoardings.com, the official outdoor media partner of Sunrisers Hyderabad for the past two IPL seasons, executed an OOH campaign with effective media plan to strike a chord with Hyderabad’s cricket lovers.
During this edition of VIVO IPL 2019, Mera Hoardings launched large size outdoor formats for the promotion of the Sunrisers Hyderabad IPL Team. A massive outdoor campaign was rolled out in Hyderabad with the tag line ‘RISE WITH US’, to create buzz around the team amongst the fans. This year, the campaign was designed with a more tactical approach in terms of billboard treatment, campaign scale and the level of excitement in comparison with last year.
“Hyderabad is a rising capital which includes people from diverse cultures and languages. But one thing that brings all Hyderabadies together is the IPL match. Thus the central thought of the campaign, ‘RISE WITH US’ is a reflection of the spirit of Hyderabad,” says, Saikrishna Gajavelly, Founder and Chairman of Mera Hoardings.