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Parryware urges Kumbh pilgrims to make a clean start

By M4G Bureau - February 05, 2019

The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela

Brand Parryware gears up to promote ‘SwachhKumbh’ and spread the message of cleanliness and hygiene at the Kumbh Mela.

Driving home the need to keep the surroundings clean in order to preserve the sanctity of the place, the leading bathroom products brand has gone all out with focused messaging on hoardings endorsing cleanliness across Prayagraj. The brand has used the message of ‘Shudhh Shuruwat’ urging pilgrims to start making hygiene a part of their life, beginning with the Kumbh Mela.

The awareness campaign is being displayed at key locations such as bus stops, railway station, etc. of the city and also at small and medium eateries (‘dhabhas’).

Parryware has also taken an initiative to clean up the river by deploying boats for clearing the garbage on the river banks and reducing pollution.

Commenting on Parryware’s initiative, KE Ranganathan, Managing Director, Roca Bathroom Products, said, “KumbhMela is one of the oldest known festivals in the world, with over 3000 years’ pedigree. Over 15 crore people are expected to throng the wonderful city of Prayagraj for a holy dip and purify themselves. Parryware, the leader in bathroom products in India, aptly wanted to connect with the devotees of Kumbh through a relevant and powerful message on cleanliness, hygiene and water conservation. As a responsible corporate citizen, it is our humble contribution to support the noble Swachh Bharat Mission.”

“Additionally, we could connect well with people with our message to attain holiness through cleanliness and water conservation. We participated in a big way in cleaning the Ganges in this hour of need. We distributed relevant articles like water cans, towels, caps, shirts, bed sheets etc. with the message to re-iterate Swachh Bharat Mission/SwachhKumbh. We are glad that we could contribute to this great festival,” said Ranganathan.

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