Hyundai Motor India rides into rural markets with a caravan & compelling offers
By M4G Bureau - October 11, 2017
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
Hyundai Motor India has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India which is aimed to generate high engagement with customers during the festive season. The ‘Experience Hyundai’ campaign features a Caravan of Hyundai cars that move into smaller towns and villages. The objective of the campaign is to reach out to the customers in those markets directly and offer them the best benefits. The caravan will pass by residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of Hyundai cars.
Commenting on the campaign, Rakesh Srivastava, Director, Sales and Marketing, Hyundai Motor India Ltd. said,“Rural market is a key driver of Hyundai’s growth strategy in India as these markets are growing fast with the economy. Our continued focus through initiatives such as ‘Experience Hyundai’ campaign has made Hyundai a preferred brand in the growing rural market. We are confident of establishing a strong brand presence for Hyundai offerings with unparalleled value through global technology and feature-rich cars.”
As part of the Experience Hyundai campaign, the brand is offering test drives, festive schemes, attractive financing options and exchange offers along-side various interactive games, quiz shows, assured gifts and lucky draws.